Strategic Cost Management · Benchmarking
Benchmarking Process and Steps for CMA Final
Updated 11 October 2026 · Fact-checked
Benchmarking is the continuous process of comparing your processes, costs and performance with the best practice of another organisation, then acting on the gap. The steps are: decide what to benchmark, select partners, collect data, analyse the gap, set goals, implement action plans, monitor results and recalibrate.
Understand Benchmarking Process and Steps
Benchmarking is a structured way of learning from the best. You pick a process or measure that matters, find who performs it best, measure the difference, and change your own practice to close it.
The process is a cycle, not a one-time study. Most textbook models, including Camp's model, group the work into stages: planning, analysis, integration, action and maturity. Different books use different numbers of steps. The content is the same, so learn the logic and not a fixed count. In the exam, follow the number of steps the question asks for, or state the stages you use.
Planning: decide the subject (for example, cost per invoice processed or delivery lead time), form the team, and identify the critical success factors. Then choose the benchmarking partner. The partner may be internal (another plant), competitor, functional or industry-leader, or from a different industry. Use the dedicated types topic for the classification.
Analysis: collect data on your own process first, then on the partner's. Compare them to find the performance gap. Then find out why the gap exists. The reason is usually a practice, not a number. Project where the gap will go if nothing changes.
Integration and action: communicate the findings, set functional goals, and build an action plan with owners, deadlines and resources. Implement it and monitor progress against the goals. Maturity is reached when best practices are built into the process, and the exercise is repeated because the benchmark itself keeps moving.
Key rules to remember
- Performance gap
- Gap = Benchmark performance − Own performance
- For measures where lower is better (cost, time, defects), use Own − Benchmark so a positive gap means you are worse. State your sign convention.
- Gap as a percentage of benchmark
- Gap % = (Own − Benchmark) ÷ Benchmark × 100
- Use for cost, time or defect measures. Divide by the benchmark, not by your own figure.
- Camp's stages (one common grouping)
- Planning → Analysis → Integration → Action → Maturity
- Sources vary in how they number and label the steps. Match the stages the question or your answer states.
- Potential saving from closing the gap
- Saving = Gap per unit × Volume
- Use only if the gap is fully closed. Show any assumption about partial closure.
How to solve Benchmarking Process and Steps questions
Questions on this topic are either theory (list and explain the steps) or a short case (apply the steps and compute the gap). Use the same sequence for both.
- 1Read the question and note whether it asks for steps, a gap computation, or an action plan for a given business.
- 2Identify the process or measure to benchmark and why it matters to the business.
- 3State the partner type and justify the choice in one line, such as an internal unit, competitor or best-in-class firm.
- 4Present the data collection method, such as site visits, surveys or published data, and ensure the figures are comparable (same basis, same period).
- 5Compute the gap using a stated formula, and give a percentage if useful. Check the direction: lower is better for cost.
- 6Explain the likely cause of the gap in terms of practice (process design, technology, scale, skills).
- 7Give the action plan: goals, owner, timeline, resources, and the measure used to monitor progress.
- 8Close with recalibration, since benchmarks change and the exercise must be repeated.
Quickest way: Plan-Compare-Act-Repeat
When to use it: Use for theory questions with limited time, or when a case asks for a quick recommendation.
- Write the stages as a short list: plan, select partner, collect data, find gap, set goals, act, monitor, repeat.
- Add one line of meaning to each stage in the context of the case.
- If numbers are given, compute the gap and the gap % before writing any comment.
- End with a clear recommendation and the monitoring measure.
Common mistakes in Benchmarking Process and Steps
Listing steps without explaining them or linking to the case.
Students memorise headings and write them as one-word bullets.
Fix: Give one line of meaning for each step and use the business named in the question.
Treating benchmarking as a one-time exercise.
The steps look like a straight line ending at implementation.
Fix: Always add monitoring and recalibration. The benchmark moves, so the cycle repeats.
Dividing the gap by own performance instead of the benchmark.
Students copy the habit of percentage change from the base they own.
Fix: Divide by the benchmark when asked for the gap as a percentage of the benchmark, and state the base.
Getting the sign wrong on cost or time measures.
Students subtract in a fixed order without asking whether lower is better.
Fix: For cost, time and defects, a positive (own − benchmark) means you are worse. Say so in words.
Stopping at the gap and not finding its cause.
The numbers are easy to compute and the cause needs judgement.
Fix: Add a line on the practice that explains the gap, because action plans fix practices, not numbers.
Comparing data that is not on the same basis.
Students take partner figures at face value.
Fix: Note adjustments for scale, product mix, period and cost definitions before comparing.
Worked examples
Example 1
Sundaram Auto Ltd processes purchase invoices at a cost of ₹120 per invoice. A best-in-class partner processes them at ₹80 per invoice. Sundaram processes 50,000 invoices a year. (a) Compute the gap per invoice and as a percentage of the benchmark. (b) Compute the annual saving if the gap is fully closed.
Show the solution
- Gap per invoice = Own − Benchmark = ₹120 − ₹80 = ₹40. Lower is better, so Sundaram is ₹40 worse.
- Gap % = 40 ÷ 80 × 100 = 50% of the benchmark.
- Annual saving if fully closed = ₹40 × 50,000 = ₹20,00,000.
- Comment: investigate practices such as automated matching and fewer approval levels before setting the target.
Answer: The gap is ₹40 per invoice, which is 50% of the benchmark. Closing it fully would save ₹20,00,000 a year.
Example 2
Kaveri Textiles wants to cut order-to-delivery time. List the stages of a benchmarking exercise for it and say what happens at each stage.
Show the solution
- Plan: choose order-to-delivery time as the process, form a cross-functional team, and define measures such as days from order to dispatch.
- Select partner: pick a best-in-class firm, possibly from another industry with strong logistics, and obtain its agreement under a code of conduct.
- Collect data: record Kaveri's own process first, then gather partner data through visits and surveys on a comparable basis.
- Analyse gap: compute the time difference and identify the practices that cause it, such as production scheduling or warehouse layout.
- Set goals and communicate: agree targets with managers and staff who must change.
- Action plan: assign owners, timelines and resources for the changes.
- Monitor: track delivery time against the target at regular intervals.
- Recalibrate: update the benchmark and repeat as the partner improves.
Answer: The exercise runs from planning and partner selection through data collection, gap analysis, goal setting and action plans to monitoring and recalibration. It repeats as a continuous cycle.
Exam tips
- Read how many steps the question asks for and structure your answer to match. If it names Camp's model, use that grouping.
- In case questions, tie every stage to the business named. Generic lists score less than applied ones.
- Show the formula and the sign convention in any gap computation, and add a one-line interpretation.
- Always include the cause of the gap, the action plan and monitoring. These carry the higher-order marks.
- For MCQs, remember that benchmarking is continuous, compares against best practice and focuses on processes, not just results.
Practice questions from Benchmarking
- Ganga Pharma's cost per unit of its packaging process is Rs 24 against a benchmark of Rs 20. Its annual output is 3,00,000 units. Which perc…
- Asha Components Ltd processes 40,000 purchase orders a year at a total cost of Rs 32,00,000. The benchmark partner, a best-in-class firm, pr…
- Which type of benchmarking compares a firm's processes with those of a best-in-class organisation in a different industry, for example a hos…
- Narmada Textiles processes 80,000 purchase orders a year at a cost of Rs 36,00,000 in its procurement department. The best-in-class benchmar…
- Godavari Logistics has an on-time delivery rate of 84%, while the benchmark partner achieves 96%. Godavari handles 25,000 deliveries a year,…
Benchmarking Process and Steps in other exams
The same ground in other exams, if you are preparing for more than one or want another angle on it.
Benchmarking Process and Steps: frequently asked questions
How many steps are there in the benchmarking process?
There is no single fixed number. Different models use five, seven, ten or more steps, but all cover planning, partner selection, data collection, gap analysis, action and monitoring. Use the grouping the question names, or state yours clearly.
What is gap analysis in benchmarking?
It compares your performance with the benchmark on the chosen measure and finds the difference. You then identify the practices behind the gap. The result drives the goals and the action plan.
What are Camp's stages of benchmarking?
Camp's model is commonly summarised as planning, analysis, integration, action and maturity. Planning chooses the subject and partner, analysis finds the gap, integration communicates and sets goals, action implements, and maturity embeds best practice.
Why is monitoring important after the action plan?
Monitoring shows whether the gap is actually closing and flags problems early. It also feeds recalibration, because the benchmark keeps improving and your targets must be updated.