CMA Intermediate · Operations Management and Strategic Management · Formulation and Implementation of Strategy
A diversified Indian conglomerate has grown into many unrelated businesses. Its board wants corporate headquarters to evaluate each business on return on investment, allocate capital among them, and leave day-to-day operating decisions to business heads. Which structure best fits this intent?
The strategic business unit structure fits best. Each business becomes a unit with its own profit responsibility and operating autonomy, while headquarters allocates capital and monitors returns such as ROI. Functional and simple structures suit single-business or small firms, and a geographic single-product structure ignores the conglomerate's diversification.
- AFunctional structure with centralised decisions
- BStrategic business unit (SBU) structureCorrect
- CSimple structure under the promoter
- DGeographic structure with a single product
Explanation
An SBU structure groups related businesses into units with their own strategy and profit responsibility, while corporate office allocates resources and monitors return. A functional structure suits single-business firms and would centralise operations. A simple structure fails at this scale, and a single-product geographic structure ignores the diversification.
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