CFA Level I · CFA Level I Exam
Introduction to Equity Valuation for CFA Level I
Equity valuation estimates a share's intrinsic value, the price justified by the company's fundamentals, and compares it with the market price. You follow a process: understand the business, forecast performance, choose a model, reach a value, then communicate it with a clear recommendation and ethical care.
What this chapter covers
This chapter is the entry point to the Equities topic. It explains what intrinsic value is, why market price and intrinsic value can differ, and how an analyst moves from understanding a business to a stated conclusion. It does not ask you to run long models. It gives you the vocabulary and the logic that later equity chapters use.
You will meet the steps of the valuation process: understanding the business and industry, forecasting company performance, selecting an appropriate model, turning forecasts into a valuation, and applying the result in a recommendation. You will also separate absolute valuation (a value from the company's own cash flows or earnings, such as discounted cash flow) from relative valuation (a value based on comparison with similar companies, using multiples).
The chapter links to several other areas. Forecasting draws on Financial Statement Analysis and Economics. Discounting draws on Quantitative Methods and the time value of money. Communication and the analyst's duties connect to Ethical and Professional Standards. The later equity chapters on industry analysis, discounted dividend models, free cash flow models and market-based multiples all assume you know this framework.
Equities carry 11-14% of the 2027 curriculum, and this chapter supplies the concepts every other equity question relies on. The questions are usually conceptual, so they are fast to answer if your definitions are clean, and the three-option format rewards careful elimination. Because it also touches ethics, such as independence, objectivity and clear reporting of limitations, it can help you on questions in both areas. With no penalty for wrong answers, you should answer every item, and a sound grasp of this chapter turns many guesses into informed choices.
Introduction to Equity Valuation: topics in the order to study them
- 1Equity Valuation Overview and Intrinsic ValueStart here because intrinsic value, market price and mispricing are the ideas every later topic builds on.
- 2Valuation Process and Analyst RoleNext, learn the steps and the analyst's role, which give you the frame for placing forecasting and models.
- 3Forecasting Company PerformanceForecasts are the inputs to any model, so study them before you choose how to turn them into a value.
- 4Valuation Models: Absolute and Relative ValuationWith inputs understood, you can compare the two model families and when each suits a company.
- 5Communicating Valuation Results and EthicsFinish with reporting and professional duties, which close the process and tie back to the Standards.
How to prepare Introduction to Equity Valuation
This is a concept-heavy chapter with little arithmetic, so your aim is precise definitions and the ability to spot a wrong option quickly.
- Read the chapter once at a steady pace and write a one-line definition of intrinsic value, mispricing, absolute valuation and relative valuation in your own words.
- Draw the valuation process as a simple chain of steps and say aloud what the analyst does at each step and what could go wrong there.
- For forecasting, list the sources of inputs (industry data, financial statements, economic outlook) and note why assumptions should be consistent and defensible.
- Make a two-column comparison of absolute and relative models: what each uses, a typical strength and a typical weakness.
- Link the communication topic to the Standards by naming the relevant duties, such as objectivity, a reasonable basis for recommendations and clear disclosure of limitations, and check exact wording in the official text.
- Practise standalone three-option questions in short sets. For each wrong option, write why it fails, then redo missed items after a day.
- Do a final pass on your definitions list a day before the exam.
Common mistakes in Introduction to Equity Valuation
Treating market price as the same thing as intrinsic value.
Fix: Remember that intrinsic value is the analyst's estimate from fundamentals. Mispricing exists only when the two differ.
Mixing up absolute and relative valuation.
Fix: Ask where the value comes from. Own cash flows or earnings means absolute. Comparison with peers means relative.
Thinking a more complex model always gives a better value.
Fix: Choose the model by fit with the company and data quality. Poor inputs make any model unreliable.
Ignoring the quality of forecasts.
Fix: Treat forecasts as the base of the valuation and check that assumptions are consistent with industry and economic conditions.
Treating communication as a formality with no ethical content.
Fix: Link it to the Standards: be objective, have a reasonable basis, and clearly state assumptions and limitations. Use the official wording.
Memorising lists without testing them on questions.
Fix: Do short sets of three-option questions and justify why each wrong option fails.
Last-day revision: Introduction to Equity Valuation
- Intrinsic value is the value justified by the company's fundamentals, which may differ from market price.
- If intrinsic value is above market price, the analyst views the share as undervalued; if below, overvalued.
- Market prices can differ from intrinsic value because the analyst's view of fundamentals differs from the market's.
- The valuation process runs from understanding the business to forecasting, selecting a model, valuing, and applying the result.
- Absolute valuation estimates value from the company's own expected cash flows or earnings.
- Relative valuation estimates value by comparing with similar companies, often using multiples.
- Forecasts are model inputs, so weak or inconsistent assumptions weaken the value however good the model is.
- Model choice should fit the company's characteristics and the quality of the available data.
- A valuation is an estimate, so report the assumptions and the uncertainty behind it.
- Recommendations need a reasonable and adequate basis and must be objective and independent.
- Financial reporting questions use IFRS unless the question says US GAAP.
- Answer every question; there is no penalty for a wrong answer.
Introduction to Equity Valuation practice questions
- An analyst estimates a stock's intrinsic value at 48 and finds the market price is 40. The analyst believes the market price is correct and …
- An analyst values a company by examining its industry structure, competitive position and strategy before building any forecasts. This work …
- An analyst's estimate of a stock's value differs from its market price. Which statement best describes the market's pricing relative to the …
- An analyst estimates that a stock's intrinsic value is higher than its current market price. Assuming the analyst's estimate is accurate, th…
- Before issuing a report with a recommendation, an analyst learns that her firm holds a large position in the subject company. Under the CFA …
- An analyst is preparing a research report on a listed manufacturer. Which of the following best describes the purpose of the report's sectio…
- Which of the following is the most appropriate reason an analyst might use relative valuation alongside an absolute valuation model?
- An analyst forecasts that a retailer's operating profit margin will improve because a growing share of its costs is fixed. This forecast is …
Introduction to Equity Valuation in other exams
The same ground in other exams, if you are preparing for more than one or want another angle on it.
Introduction to Equity Valuation: frequently asked questions
What is intrinsic value in equity valuation?
Intrinsic value is the value of a share that the company's fundamentals justify, based on the analyst's estimate. It may differ from the market price. The gap between the two is what an analyst looks at to judge whether a share is under- or overvalued.
What is the difference between absolute and relative valuation?
Absolute valuation derives a value from the company's own expected cash flows or earnings. Relative valuation derives a value by comparing the company with similar firms, usually through multiples. Questions often ask which approach fits a described situation.
Do I need to do heavy calculations in this chapter?
Mostly no. The chapter is conceptual, and the heavier calculations come in later equity chapters. Focus on definitions, the steps of the process and the logic behind choosing a model.
How does this chapter connect to ethics?
The communication topic covers how an analyst presents a valuation, which relates to duties such as objectivity and having a reasonable basis for recommendations. Read the relevant Standards in the official text and learn the exact wording.