CSEET · Economic and Business Environment · Environmental Governance
A manufacturing company decides to evaluate its performance on the basis of the 'triple bottom line'. Which set of measures correctly reflects this approach?
The triple bottom line measures a firm on people, planet and profit, meaning its social, environmental and economic results together. It widens success beyond financial profit alone, unlike a revenue-cost-profit view, a marketing mix or a list of stakeholder groups.
- ARevenue, cost and profit
- BPeople, planet and profitCorrect
- CProduction, promotion and price
- DShareholders, lenders and regulators
Explanation
The triple bottom line, proposed by John Elkington, assesses performance on social (people), environmental (planet) and economic (profit) results rather than profit alone. Revenue-cost-profit is a purely financial view, and the other sets are unrelated to this concept.
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