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ACCA Strategic Professional · Strategic Business Leader · Stakeholder analysis and organisational social responsibility

Calder Bank's board is evaluating a high-margin lending product that regulators view as likely to harm vulnerable customers. Shareholders favour it, staff are neutral, and a consumer group with media influence opposes it. Which board response is most consistent with a stakeholder-inclusive, long-term view of corporate social responsibility?

The board should engage the consumer group and regulators, redesign the product with safeguards and report the trade-offs openly. This balances conflicting stakeholder interests, protects the bank's reputation and licence to operate, and reflects a long-term inclusive view rather than short-term shareholder primacy.

  1. ALaunch the product, since shareholders are owners and their interest overrides all others
  2. BLaunch it, and respond only if regulators later impose a penalty
  3. CEngage the consumer group and regulators, redesign the product with safeguards, and report the trade-offs transparentlyCorrect
  4. DCancel all consumer lending permanently to remove any conflict

Explanation

Inclusive CSR means balancing conflicting interests through engagement, mitigating harm, and transparent reporting, protecting long-term value and licence to operate. Pure shareholder primacy ignores reputational and regulatory risk, while abandoning all lending is disproportionate.

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