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CA Intermediate · Cost and Management Accounting · Marginal Costing

Meera Textiles makes a single product. Sales are Rs 12,00,000, variable costs are Rs 7,20,000 and fixed costs are Rs 3,00,000. If the selling price per unit falls by 10% while variable cost per unit and volume remain unchanged, what is the new profit-volume (P/V) ratio?

The new P/V ratio is 33.33%. After a 10% price cut, sales fall to Rs 10,80,000 while variable cost stays Rs 7,20,000, leaving contribution of Rs 3,60,000. Dividing contribution by the new sales gives one third, not the old base.

  1. A40.00%
  2. B33.33%Correct
  3. C30.00%
  4. D25.00%

Explanation

Original sales Rs 12,00,000; after 10% fall sales = 10,80,000. Variable cost stays 7,20,000, so contribution = 3,60,000. P/V ratio = 3,60,000 / 10,80,000 = 33.33%. The 30% option wrongly divides the new contribution by the old sales of 12,00,000.

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