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CS Professional · CSR and Social Governance · Impact of CSR

Neelkamal Pharma Ltd has a large CSR programme in health, education and livelihood across 12 states. Its team finds it hard to add up and compare results because each project uses different indicators and units. Which is the most appropriate step to address this challenge?

The company should adopt a common framework with standardised indicators across all projects. This makes results comparable and capable of aggregation despite differing sectors and locations. Reporting only spend, selecting the best project, or using one unrelated indicator would not measure actual beneficiary outcomes.

  1. AAdopt a common framework of standardised indicators across projects so results can be compared and aggregatedCorrect
  2. BStop measuring impact and report only the rupees spent
  3. CReport only the project with the best result
  4. DUse a single indicator, the number of employees volunteering, for all projects

Explanation

The problem is lack of comparability across diverse projects. Standardised indicators within a common framework allow consistent data and aggregation while still permitting project-specific measures. Reporting only spend or only the best project hides real results, and a single volunteer indicator does not capture beneficiary outcomes.

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