CMA Intermediate · Operations Management and Strategic Management
Introduction to Operations Management: formula sheet
Key formulas
- Transformation model
- Inputs → Transformation process → Outputs (with feedback)
- Use this as the base diagram in any definition answer.
- Productivity
- Productivity = Output ÷ Input
- The efficiency measure linked to OM objectives. Output and input must be in comparable units.
- Objectives of OM (the five rights)
- Right quality, right quantity, right time, right cost, right place
- A memory aid. Textbooks vary slightly in wording, so explain each point in your own words.
- Core difference in output
- Manufacturing = tangible goods; Service = intangible performance
- Start every comparison answer with this line.
- Key service characteristics
- Intangibility + Inseparability (simultaneity) + Perishability + Heterogeneity + Customer participation
- Know each term and give one example. Some books group them under slightly different names, so define the term you use.
- Comparison points
- Output | Inventory | Customer contact | Quality measurement | Demand pattern | Capacity | Location | Labour intensity
- Use these as rows when you write a comparison in the exam.
- Three levels of operations decisions
- Strategic (long-term) → Tactical (medium-term) → Operational (short-term)
- Each level sets the limits for the one below it. Strategic choices fix capacity and location. Tactical plans work within them. Operational schedules work within the plans.
- Three areas of operations manager's responsibility
- Design + Planning + Control
- Design builds the system, planning decides how to use it, and control checks results against plans and corrects deviations.
- Test to classify a decision
- Time horizon + Investment size + Reversibility + Management level
- Long, large, hard to reverse and top-level means strategic. Short, small, easily changed and supervisor-level means operational.
- Intermittent vs continuous grouping
- Intermittent = Job + Batch; Continuous = Mass + Process (continuous)
- Use this to answer 'continuous vs intermittent' questions.
- Volume-variety rule
- Low volume + high variety → Job; Medium volume + medium variety → Batch; High volume + low variety → Mass; Very high volume + standard product → Continuous
- A guide for suitability, not an absolute rule.
- Layout match
- Job → process (functional) layout; Batch → process or mixed layout; Mass → product (line) layout; Continuous → product layout
- Typical pairing; state it as 'generally'.
- Fit rule
- Customer needs → Business strategy → Competitive priorities → Operations decisions
- Use this chain to structure any answer. Each level must support the one above it.
- Five competitive priorities
- Cost, Quality, Speed (delivery), Flexibility, Innovation
- Some books split speed into fast delivery and dependable delivery, and flexibility into product and volume flexibility. State the grouping you use.
- Order winner vs order qualifier
- Order winner = wins the order; Order qualifier = needed to be considered
- Define both in one line each. Do not use them as synonyms.
- Trade-off principle
- Gain on one priority often means giving up some of another
- This is a general tendency, not an absolute law. Techniques such as lean and automation can improve several priorities together.
Quick revision
- Operations management plans, organises and controls the process that converts inputs into goods or services.
- Core model: inputs, transformation process, outputs, with feedback for control.
- Services are typically intangible, perishable and produced and consumed together; goods can be stored.
- Customer contact and participation are usually higher in services than in manufacturing.
- Operations decisions are strategic, tactical or operational depending on their time horizon and impact.
- Job production suits low volume and high variety; mass or continuous production suits high volume and low variety.
- Batch production sits between job and mass production in volume and variety.
- Competitive priorities include cost, quality, delivery, and flexibility.
- Operations strategy must fit the overall business strategy and the needs of target customers.
- Firms often cannot be best at every priority, so they choose trade-offs.
- Recent trends include greater use of technology, automation and data, with a focus on efficiency and sustainability.
- In answers, define first, list points, then add a short example.
Common mistakes
- Treating operations management as only factory production. Fix: State that OM covers goods and services, and give one service example such as a bank or hospital.
- Mixing up objectives with scope. Fix: Objectives are what OM aims to achieve (quality, cost, time). Scope is the decision areas it covers (design, layout, scheduling, maintenance).
- Saying services have no inputs or no process. Fix: State that services also convert inputs such as staff time, information and equipment into an output. Only the output is intangible.
- Claiming service quality cannot be measured at all. Fix: Say it is harder to measure and relies on customer perception, using measures such as waiting time, error rate and satisfaction.
- Calling plant location or capacity expansion a tactical decision. Fix: Remember that location, capacity and technology are long-term and hard to reverse, so they are strategic.
- Treating job scheduling and aggregate planning as the same level. Fix: Aggregate planning covers months and total output, so it is tactical. Detailed job scheduling covers days and individual jobs, so it is operational.
- Treating batch and mass production as the same. Fix: Batch makes limited lots and switches products; mass makes one standard product continuously on a dedicated line.
- Calling mass production 'intermittent'. Fix: Intermittent means job and batch only. Mass and continuous belong to the continuous family.
- Defining operations strategy as the same thing as business strategy. Fix: Say operations strategy is a functional strategy that supports the business strategy. Business strategy sets where to compete; operations strategy sets how operations will help win.
- Listing the five priorities with no explanation or example. Fix: Give one line of meaning and one example for each priority, and show how each links to operations decisions.
Exam tips
- Start every theory answer with a definition that includes inputs, transformation and outputs. It is a quick source of marks.
- Keep separate headings for nature, objectives and scope. Examiners check that you have answered the exact part asked.
- Use one manufacturing and one service example to show breadth.
- For MCQs, read the stem for keywords: 'decisions covered' points to scope, 'aim' points to objectives. There is no negative marking, so attempt all.
- Practise a labelled input-process-output sketch. It takes under a minute and strengthens the answer.
- Always give a point-by-point comparison, not two separate paragraphs. It earns more step marks.
- Use one Indian example on each side, such as a car plant and a bank branch, to show application.
- For MCQs, look for the key words: stored, tangible, customer present, simultaneous. They point straight to the answer.