CSEET · Business Communication
Business Correspondence: formula sheet
Key formulas
- Standard order of parts
- Letterhead → Reference no. → Date → Inside address → Salutation → Subject line → Body → Complimentary close → Signature → Designation
- Optional parts such as attention line, enclosures and copy-to (cc) come where the style requires them. Enclosure and cc go at the end.
- Body structure
- Opening paragraph → Main paragraph(s) → Closing paragraph
- Opening states the purpose, middle gives details, and the close states the action expected.
- Salutation and close pairing
- Dear Sir / Madam → Yours faithfully; Dear Mr Sharma → Yours sincerely
- Use the formal pair when you do not know the name. Use the second when you address a named person.
- Full block
- All parts aligned to the left margin; no indentation; open or standard punctuation
- Fastest to prepare. Suits routine, high-volume office letters.
- Modified block
- Date, close and signature at right or centre; all other parts at left; no paragraph indents
- A formal look with moderate typing effort.
- Indented
- First line of each paragraph indented; date and close at right
- Slowest to type. Traditional and often used in handwritten letters.
- Punctuation patterns
- Open = no punctuation in address, salutation and close; Mixed/Closed = punctuation used
- Do not confuse punctuation pattern with layout style.
- The 7 Cs
- Clarity + Conciseness + Concreteness + Correctness + Completeness + Courtesy + Consideration
- Some sources use a slightly different list. Learn these seven and be ready to name others, such as a positive tone.
- Memory line
- Clear, Concise, Concrete, Correct, Complete, Courteous, Considerate
- Write them in this order in the exam so none is missed.
- You-attitude
- Reader's interest first: use 'you' and 'your' more than 'I' and 'we'
- This is the practical form of consideration.
- Positive tone rule
- State what can be done before what cannot be done
- Soften refusals and avoid blame words such as 'failure' or 'your mistake'.
- Standard layout
- Sender's address → Date → Receiver's address → Subject line → Salutation → Body → Complimentary close → Signature and name
- Use this order for every letter. Do not leave out the subject line.
- Enquiry letter content
- Source of information + goods wanted + price, discount, terms, delivery + request for reply
- State clearly what you need. Mention if you may place a bulk order.
- Quotation content
- Thanks + price + discount + packing and delivery + payment terms + validity period
- Always include how long the offer is valid.
- Order letter content
- Reference to quotation + item, quantity, rate + delivery date and place + payment mode
- Be exact. Vague orders cause disputes.
- Complaint letter content
- Reference of order + exact fault + inconvenience caused + remedy sought + deadline
- Stay factual and polite.
- Sales letter (AIDA)
- Attention → Interest → Desire → Action
- End with a clear call to action such as a visit or call.
- Collection letter stages
- Reminder → Follow-up → Strong appeal → Final notice
- Tone becomes firmer at each stage.
- Memo format
- Organisation name → MEMORANDUM → Ref. No. and Date → To / From → Subject → Body → Name, designation and initials
- Usually has no formal salutation or complimentary close. Keep it brief.
- Circular format
- Letterhead → Circular No. and Date → Subject → To (all concerned) → Body → Signatory with designation
- One message for many readers. Use clear, uniform wording.
- Notice format
- Name of organisation → NOTICE → Date → Heading/Subject → Body (what, when, where) → Name and designation of issuer
- Include date, time and venue for meetings. Keep it concise.
- Office order format
- Letterhead → Office Order No. and Date → Subject → Order text with effective date → Issuing authority's signature → Copy to (distribution)
- State the effective date clearly and list who gets copies.
- Professional email format
- To / Cc / Subject → Salutation → Opening purpose → Details → Action required → Closing → Signature block
- Subject line should state the purpose in a few words.
- Official letter order
- Letterhead → Ref. and Date → Inside address → Salutation → Subject → Body → Complimentary close → Signature, name, designation
- Use Dear Sir/Madam with Yours faithfully, or a named person with Yours sincerely.
Quick revision
- A business letter is a formal written message used for business purposes.
- Main parts: letterhead, reference, date, inside address, salutation, subject, body, close, signature, enclosures.
- Layout styles differ mainly in how lines and paragraphs are indented or aligned.
- In a fully blocked layout, every line starts at the left margin.
- Salutation and complimentary close must match: for example, Dear Sir with Yours faithfully.
- If you know the person's name, use Dear Mr Sharma and close with Yours sincerely.
- Effective letters are clear, concise, courteous, correct and complete.
- Keep the subject line short and specific.
- A complaint letter states the facts, the inconvenience and the action you expect.
- An order letter must give quantity, description, price, delivery date and payment terms.
- Use a polite and firm tone in collection letters, never a rude one.
- Mention enclosures at the end and attach what you list.
Common mistakes
- Writing the parts in the wrong order, such as placing the date after the salutation. Fix: Revise top to bottom: letterhead, reference, date, inside address, salutation, subject, body, close, signature.
- Pairing 'Dear Sir' with 'Yours sincerely'. Fix: Use 'Yours faithfully' with Dear Sir or Madam, and 'Yours sincerely' with a named person.
- Placing the date at the right in a full block letter. Fix: In full block, every line starts at the left margin without exception.
- Indenting paragraphs in modified block. Fix: Modified block moves only the date, close and signature. Paragraphs stay flush left.
- Listing the Cs without explaining them Fix: Write at least one line of meaning for each C. Names alone earn few marks.
- Confusing clarity with conciseness Fix: Clarity means easy to understand. Conciseness means fewer words. A short letter can still be unclear.
- Skipping the subject line or putting it in the wrong place Fix: Place a short subject line after the receiver's address and before the salutation.
- Writing an angry, rude complaint letter Fix: State facts, name the remedy and keep a firm but courteous tone.
- Mixing up memo and circular formats Fix: Ask who receives it. One person or small group with a specific matter is a memo. Many readers with the same message is a circular.
- Leaving out the date, reference number or subject line Fix: Write the skeleton labels first, then fill in the body.
Exam tips
- Always write the parts in order and add one line of purpose to each. Bare lists earn fewer marks.
- If asked to draft a letter, show every part, including subject line and enclosure, because marks are often given for format.
- Learn the salutation and close pairs. They are a favourite small question.
- Use numbered points for functions. They are quick to write and easy for the examiner to mark.
- Spend the 15 minutes of reading time choosing which letter or theory question to attempt first.
- For 'differentiate' questions, give at least four points: alignment, indentation, speed and use.
- Memorise one line for each style so you can start your answer instantly.
- In a drafting question, state the style you are using, then follow it strictly.