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CMA Final · Entrepreneurship and Startup · Types of New Age Business

A Bengaluru firm, TurnWheel, lets households and small offices book scrap collection through an app. It earns a fee from recyclers on every pickup but owns no vehicles, because independent local collectors fulfil the orders. Which new-age business model does this most closely describe?

It is a digital aggregator marketplace. The firm owns no vehicles, uses an app to connect independent collectors with recyclers, and earns a fee per pickup. Its value lies in matching the two sides, not in owning operating assets, which is the typical asset-light platform model.

  1. ADigital aggregator marketplace connecting collectors and recyclersCorrect
  2. BSubscription box business
  3. CFranchise-owned retail chain
  4. DVertically integrated manufacturer

Explanation

TurnWheel owns no collection assets and earns a fee by matching supply (independent collectors) with demand (recyclers) through an app, which is the aggregator or platform marketplace model. A subscription box model would involve recurring product delivery, and a vertically integrated manufacturer would own the production chain.

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