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CFA Level I · CFA Level I Exam · Business Models

A business model describes how a company creates, delivers, and captures value. Which of the following is most likely a component of a company's value proposition?

The benefits customers receive from the product are part of the value proposition. It states why customers should choose the company, for example through lower price, better quality or convenience. Capital structure and tax rates are financial and tax matters, not customer-facing value.

  1. AThe benefits customers receive from its productCorrect
  2. BThe company's debt-to-equity ratio
  3. CThe tax rate applied to profits

Explanation

A value proposition describes the benefits and solutions the company offers to customers, such as lower cost, convenience or quality. The capital structure and tax rate are financing and tax matters, not what customers receive, so they are not part of the value proposition.

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