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CS Professional · Artificial Intelligence, Data Analytics and Cyber Security - Laws and Practice · Data Analytics

A company secretary of a listed company uses a survey run by the company itself among its own shareholders to study satisfaction with investor services. Later, she also uses an industry report published by a trade body. Which description is correct?

The company's own shareholder survey is primary data because it was collected first-hand for the specific purpose, while the trade body report is secondary data because someone else gathered it originally and the secretary merely reuses it.

  1. ABoth are primary data
  2. BThe survey is secondary data and the industry report is primary data
  3. CBoth are secondary data
  4. DThe survey is primary data and the industry report is secondary dataCorrect

Explanation

Data collected first-hand by the user for the specific purpose is primary data, so the company's own survey qualifies. Data originally gathered by someone else, such as a trade body report, is secondary data when reused. Reversing these roles is the key error.

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