ACCA Applied Knowledge · Management Accounting · Sources of data
A company wants to know why customers of its online shop abandon their baskets. It sends a questionnaire to a sample of customers who have recently abandoned a purchase. The data collected by the company itself for this specific purpose is best described as:
The data is primary data because the company collects it directly from customers for its own specific purpose using a questionnaire. Secondary data is information that already exists and was originally gathered by someone else for a different reason.
- APrimary dataCorrect
- BSecondary data
- CTertiary data
- DPublished statistical data
Explanation
Data gathered first-hand by the organisation for a specific purpose, such as through its own questionnaire, is primary data. Secondary data already exists and was collected for another purpose, such as government statistics or published reports.
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