CMA Foundation · Fundamentals of Business Economics and Management · Introduction to Management
A company's annual plan expects sales of 40,000 units. Actual sales come to 34,000 units, and the manager finds the shortfall arose because the plan assumed a market growth that never occurred. Which statement best reflects the relationship between the functions involved?
Controlling revealed a 15% sales shortfall (6,000 of 40,000 units), and since the cause was an unrealistic market-growth assumption, the plan itself needs revision. Planning and controlling are interdependent: control gives feedback that corrects planning premises, so the deviation should not be blamed on staffing or ignored.
- AControlling revealed a deviation, and the cause lies in a planning premise, so feedback should lead to revising the planCorrect
- BControlling is unrelated to planning, so the deviation concerns only staffing
- CThe 15% shortfall shows organizing has failed, because plans cannot be faulty
- DPlanning ends once targets are set, so the deviation must be ignored until next year
Explanation
Shortfall is 6,000 units, i.e. 6,000/40,000 = 15%. Controlling detects deviations and feeds back to planning; here the faulty planning premise (market growth) is the cause. Plans can be flawed, and planning and controlling are interlinked, so the other statements are wrong.
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