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CMA Final · Strategic Financial Management · Digital Finance

A fintech firm expects to acquire customers at a cost of ₹1,200 each. Each customer yields an annual contribution of ₹600 for 4 years, with the first inflow at the end of year 1. Discount rate is 10%; the annuity factor for 4 years at 10% is 3.1699. What is the net present value per customer?

NPV per customer is ₹701.94. Discounted contributions are 600 × 3.1699 = ₹1,901.94, and deducting the ₹1,200 acquisition cost leaves a positive value, so acquiring customers is worthwhile.

  1. A₹701.94Correct
  2. B₹1,200.00
  3. C₹1,902.00
  4. D₹-701.94

Explanation

PV of contributions = 600 × 3.1699 = ₹1,901.94. Less acquisition cost 1,200 gives NPV ₹701.94. ₹1,902 is the PV without deducting cost; the negative figure reverses the sign.

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