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CMA Foundation · Fundamentals of Business Economics and Management · Cost of Production

A firm sells 10 units at ₹50 each. To sell 11 units it must reduce the price of all units to ₹48. What is the marginal revenue of the 11th unit?

Marginal revenue is the change in total revenue from selling one more unit. Total revenue rises from ₹500 (10 × 50) to ₹528 (11 × 48), so MR is ₹28. It is lower than the price ₹48 because the price cut applies to all earlier units too.

  1. A₹48
  2. B₹2
  3. C₹28Correct
  4. D₹50

Explanation

TR at 10 units = 10 × 50 = ₹500. TR at 11 units = 11 × 48 = ₹528. MR = 528 − 500 = ₹28. Taking MR as the new price (₹48) ignores the revenue lost on the first 10 units, which each now sell ₹2 lower.

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