CSEET · Economic and Business Environment · Entrepreneurship Scenario
A founder in Pune notices that many working families struggle to find reliable home-cooked tiffin services and decides to explore building a venture around this unmet need. This best illustrates the source of a business opportunity arising from:
The situation shows an opportunity arising from a gap between customer needs and what is currently available. Families lack reliable home-cooked tiffin services, so an unmet need exists. Nothing in the scenario involves policy change, inheritance or competitor expansion.
- AA gap between existing customer needs and available products or servicesCorrect
- BA change in government licensing policy
- CInheritance of an established family business
- DCompulsory expansion by a large competitor
Explanation
The founder observed a customer need that existing suppliers do not satisfy. Such unmet-need gaps are a classic source of opportunities. The other options involve policy change, inheritance or competitor action, none of which is described in the situation.
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