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CMA Foundation · Fundamentals of Business Economics and Management · Decision-making - Types and Process

A group of employees at a company generates many ideas on reducing costs by freely suggesting them without any criticism during the session, and evaluation happens later. This group technique is:

The technique is brainstorming. Participants freely put forward as many ideas as possible without criticism during the session, and the ideas are evaluated afterwards. This differs from the Delphi technique, which uses anonymous expert questionnaires in rounds, and from decision trees, which are quantitative tools.

  1. ADelphi technique
  2. BNominal group technique
  3. CBrainstormingCorrect
  4. DDecision tree analysis

Explanation

Brainstorming encourages spontaneous idea generation with criticism withheld until later evaluation. Delphi uses anonymous questionnaires of experts in rounds, and nominal group technique involves silent written ideas followed by ranking. Decision trees are a quantitative tool, not an idea-generation session.

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