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IAI Actuarial Core Principles · Business Economics · Relationship between economics and business

A large Indian private bank is deciding how many branches to open in Tier-2 cities and what interest rate to offer on its fixed deposits to attract customers. Which description of this decision is most accurate?

It is a microeconomic issue. The bank is making decisions about its own branch network and deposit pricing in particular markets, which concerns individual firm and customer behaviour rather than economy-wide aggregates such as national output, inflation or overall interest rate policy.

  1. AA macroeconomic issue, because banks are part of the financial system
  2. BA microeconomic issue, because it concerns the choices of an individual firm and its customers in particular marketsCorrect
  3. CA macroeconomic issue, because interest rates are involved
  4. DNeither, because it is a purely accounting matter
  5. A macroeconomic issue, because it affects national savings

Explanation

Microeconomics studies decisions of individual firms, households and specific markets. Branch location and deposit pricing are choices by one bank facing its own customers and competitors. The mere presence of interest rates does not make it macroeconomic, since the bank is setting its own price rather than analysing economy-wide aggregates.

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