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ACCA Applied Skills · Performance Management · Performance analysis in private sector, public sector and not-for-profit organisations

A local council measures its refuse service by the number of tonnes collected per employee. A manager argues that this indicator encourages crews to ignore recycling, which takes longer per tonne. Which performance measurement problem does this best illustrate?

Measure fixation. Staff concentrate on improving the measured indicator, tonnes collected per employee, and neglect unmeasured aims such as recycling because it lowers the measured figure. The indicator drives behaviour that conflicts with the council's wider objectives.

  1. AMeasure fixation, where behaviour is distorted to improve the indicatorCorrect
  2. BLack of a profit motive making outputs unmeasurable
  3. CInterdependence between different councils' services
  4. DDifficulty of identifying the correct cost of inputs

Explanation

Measure fixation occurs when staff concentrate on what is measured at the expense of unmeasured aims, here recycling. The indicator is measurable and its inputs are not the issue. The problem is a behavioural distortion caused by the chosen measure.

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