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CMA Foundation · Fundamentals of Business Economics and Management · Planning, Organizing, Staffing and Leading

A manager at a Mumbai logistics firm gives a driver a certificate and public praise each time he delivers without delay, hoping to repeat the behaviour. This approach is based on which idea?

This is positive reinforcement under Skinner's reinforcement theory. Rewarding desired behaviour, here on-time delivery, with praise and a certificate immediately afterwards increases the likelihood that the driver repeats it. Equity theory instead deals with comparing one's rewards with those of others.

  1. APositive reinforcement from Skinner's reinforcement theoryCorrect
  2. BEquity theory of social comparison
  3. CTheory X assumptions about work
  4. DHygiene factor improvement

Explanation

Giving a pleasant consequence immediately after desired behaviour to increase its repetition is positive reinforcement, part of reinforcement theory. Equity theory concerns comparing input-output ratios with others, which is not described here.

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