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ACCA Applied Skills · Performance Management · Performance analysis

A manufacturer's balanced scorecard includes the following measure: percentage of revenue generated from products launched in the last two years. Which perspective is this measure most appropriate for?

The measure fits the innovation and learning perspective, because the share of revenue from recently launched products shows how well the organisation innovates and develops new offerings. Although it uses revenue data, it is not a financial return measure, so the financial perspective is less appropriate.

  1. ACustomer perspective
  2. BInnovation and learning perspectiveCorrect
  3. CFinancial perspective
  4. DInternal business process perspective

Explanation

Revenue from new products shows the entity's ability to innovate and continue creating value, which is the focus of the innovation and learning perspective. It is expressed using revenue but is not a pure financial return measure, so the financial option is wrong.

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