ACCA Applied Knowledge · Business and Technology · Organisational culture
A national retail chain has many stores and sells low-value items at high volume. Sales staff get immediate customer response and results are tracked daily, and the emphasis is on teamwork, fun and sales contests. Which Deal and Kennedy culture is shown?
The culture is work hard, play hard. Each small sale carries low risk and results are known quickly, which encourages high activity, teamwork and sales contests. Tough-guy culture involves high risk, and process culture has slow feedback with a focus on following procedures.
- AProcess culture
- BWork hard, play hard cultureCorrect
- CBet-your-company culture
- DTough-guy, macho culture
Explanation
Low risk (each sale is small) combined with fast feedback (daily results) defines work hard, play hard culture, typified by sales organisations and retail. Tough-guy culture would involve high-stake individual decisions with quick feedback. Process culture has slow feedback and focuses on procedures.
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