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CA Intermediate · Financial Management and Strategic Management · Strategic Analysis: External Environment

A packaged-snacks company in Pune notices that rising health awareness among urban consumers is reducing demand for fried products, while a new government scheme gives subsidies for millet processing. Under PESTLE analysis, these two developments belong respectively to which factors?

Health awareness is a social factor and a government subsidy scheme is a political factor, so the correct pairing is Social and Political. The reverse order is incorrect because the question lists the consumer trend first and the subsidy second.

  1. ASocial and PoliticalCorrect
  2. BEconomic and Legal
  3. CTechnological and Environmental
  4. DPolitical and Social

Explanation

Changing health awareness and lifestyle attitudes are social factors. A government subsidy scheme is a policy decision and falls under political factors. Option D reverses the order, so it is wrong.

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