CSEET · Economic and Business Environment · Business Environment
A Pune-based packaged snacks company finds that rising disposable incomes and a growing share of working women in the population are shifting demand towards ready-to-eat products. Which macro environment component is mainly reflected here?
The socio-cultural and demographic environment is reflected, because changing incomes, lifestyles and the growing share of working women alter consumer preferences and buying patterns. The scenario does not involve legislation, political decisions or natural resources, so the other macro components are not the main influence.
- ASocio-cultural and demographic environmentCorrect
- BLegal environment
- CNatural environment
- DPolitical environment
Explanation
Changes in incomes, lifestyles, family structure and the role of women in the workforce are social and demographic factors. They shape consumer tastes and demand. No law, political event or natural resource change is mentioned, so the other options do not fit.
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