CFA Level I · CFA Level I Exam · Guidance for Standard V: Investment Analysis, Recommendations, and Actions
A research analyst changes the valuation methodology used in her quarterly reports from a price-to-earnings approach to a discounted cash flow approach. She does not tell clients, and the new rating is a buy versus the prior hold. Her conduct is most likely:
Her conduct most likely violates Standard V(B). Members and candidates must disclose any changes in methodology so clients can evaluate the recommendation. Moving from price-to-earnings to discounted cash flow without telling clients leaves them unable to understand why the rating changed.
- Aa violation of Standard V(B), because changes in methodology must be disclosedCorrect
- Bconsistent with the Standards, because ratings changes are communicated through the new rating alone
- Cconsistent with the Standards, because only changes in the rating require follow-up communication
Explanation
Standard V(B) guidance says members must disclose any changes in methodology and support quantitative-based advice with readily available reference material. Communicating only the new rating leaves clients unable to evaluate why the view changed. The other options wrongly treat the rating as sufficient.
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