CA Intermediate · Financial Management and Strategic Management · Strategic Analysis: External Environment
Ananya Textiles, an Indian apparel maker, finds that a sharp rise in the share of working women, growing health consciousness and changing attitudes towards casual office wear are increasing demand for its athleisure range. In PESTEL analysis, these trends belong mainly to which factor?
These trends fall under the Social factor of PESTEL. Changes in demographics, lifestyles, attitudes and health awareness are sociocultural forces that shape what customers want. They are not government policies, macroeconomic conditions or technology developments.
- APolitical
- BEconomic
- CSocialCorrect
- DTechnological
Explanation
Demographic shifts, lifestyle changes, attitudes and health consciousness are cultural and demographic forces, which form the Social factor of PESTEL. They are not government actions (Political) nor income or interest-rate conditions (Economic).
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