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CS Professional · CSR and Social Governance · Impact of CSR

Before launching a drinking-water project in a Rajasthan village, Marwar Agro Ltd. recorded that 70% of households walked over 2 km for water. Two years later, 10% still do. The company also notes that a state scheme supplied piped water to part of the village during the same period. For assessing the CSR impact, what does the initial 70% figure serve as?

The 70% figure is the baseline, meaning the condition recorded before the intervention. CSR impact is assessed by comparing later results with this starting point, while separately considering whether other factors such as the state scheme contributed to the change.

  1. AThe baseline against which change is comparedCorrect
  2. BThe attribution factor for the state scheme
  3. CThe output indicator of the project
  4. DThe administrative overhead benchmark

Explanation

Data collected before the intervention is the baseline, and impact is judged by comparing later results to it. The state scheme raises the attribution question, but it is a separate matter from what the 70% figure is. It is not an output, because it measures conditions, not delivered activity.

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