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ACCA Strategic Professional · Strategic Business Leader · E-business: value chain

Brightwater Spa runs a website that gives product information, opening times and a blog, but customers must phone or visit to buy. Which classification is most accurate?

The website is e-marketing because it promotes the spa and provides information without enabling online transactions. E-commerce needs electronic buying and selling, and here customers still phone or visit to buy, so it is not e-commerce.

  1. AE-commerce, since the website is customer-facing
  2. BE-marketing, since the site promotes and informs but does not enable online transactionsCorrect
  3. CE-procurement, since the spa buys products
  4. DE-fulfilment, since the site supports service delivery

Explanation

The site informs and promotes, which is e-marketing. E-commerce requires electronic buying and selling, which is absent as purchases occur by phone or in person. The other options relate to purchasing and delivery, not described.

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