ACCA Strategic Professional · Strategic Business Leader · Strategic choices
Brightwater Telecom has three options: A is highly suitable and acceptable but needs skills it cannot acquire for five years; B is moderately suitable, acceptable and feasible; C is highly feasible and acceptable but conflicts with the firm's core competences and market position. The CEO says the three criteria should be used as a screen rather than simply scored. Which recommendation is most consistent with the JWS approach?
Prefer B, while exploring whether A's skills gap could be closed through an alliance or acquisition. The three criteria must all be met to a reasonable level and none always dominates. B satisfies all three, A fails on feasibility for now, and C lacks strategic fit, so they are weaker choices.
- APrefer B, as it passes all three criteria, albeit at lower levels, and consider whether A's feasibility gap can be closed by alliance or acquisitionCorrect
- BPrefer A, since suitability outweighs the other two criteria in all cases
- CPrefer C, since feasibility is always the decisive criterion
- DReject all three, since no option scores highly on every criterion
Explanation
The criteria are interrelated and an option must be reasonable on all three; none is automatically decisive. B passes all, so it is the safe choice, while A's feasibility gap might be bridged through partnering. C fails suitability, and rejecting everything is unnecessary because B is acceptable.
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