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ACCA Strategic Professional · Advanced Performance Management · Strategic management accounting

Brindle Telecom's board receives a 60-page monthly pack of historical financial variances. Management accountant Priya suggests replacing it with a short dashboard using real-time customer churn data, forecasts of customer lifetime value and scenario analysis, accepting that some figures will be estimates rather than audited actuals. Which statement BEST evaluates her proposal against the aims of strategic management accounting?

The proposal fits strategic management accounting because decision usefulness and forward-looking relevance matter more than the precision of historical, audited figures. Estimates such as churn forecasts and customer lifetime value are acceptable provided their uncertainty is communicated clearly to the board, and financial measures need not be removed.

  1. AIt is consistent with those aims because decision usefulness and relevance to future strategy outweigh precision of historical data, provided estimate uncertainty is clearly communicatedCorrect
  2. BIt is inconsistent because management reports must always be reconciled to audited figures before use
  3. CIt is inconsistent because strategic management accounting only deals with long-term capital budgeting
  4. DIt is consistent only if all financial measures are removed from the dashboard

Explanation

Strategic management accounting emphasises relevance, timeliness and forward-looking information for decisions, so estimates are acceptable if limitations are disclosed. Management information need not be audited or tied to statutory figures. It is not restricted to capital budgeting, and financial measures do not need to be removed.

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