ACCA Strategic Professional · Advanced Performance Management · Sustainability
Calder Logistics is considering linking part of its senior managers' bonus to sustainability targets. Currently bonuses depend only on annual operating profit. A director argues that adding a carbon-emission reduction measure with a five-year target will create the best alignment with long-term value. Which design feature would most reduce the risk of managers manipulating the outcome or taking a short-term view?
Use a deferred bonus element with externally verified, strategy-linked targets such as emissions intensity. Deferral promotes long-term behaviour and verification reduces manipulation, whereas annual cash payments, easy targets or unaudited internal estimates encourage short-termism and gaming.
- APay the whole bonus in cash each year based on that year's emissions
- BUse a deferred element, with targets externally verified and measured on an intensity basis linked to the strategyCorrect
- CSet the target so low that it is always achieved
- DMeasure emissions using internally estimated figures without audit
Explanation
Deferral encourages long-term focus, external verification limits manipulation, and a strategy-linked measure (such as intensity) keeps relevance. Annual cash payment encourages short-termism, easy targets give no incentive, and unaudited estimates are open to manipulation.
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