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NISM Certifications · NISM-Series-X-B: Investment Adviser (Level 2) · Basics of Behavioural Finance

Caselet: Mr. Iyer, 45, fixes his mental 'worth' of a stock at its 52-week high of ₹500 and considers it cheap at ₹400, though earnings have halved since that high. Which is the most appropriate adviser response, and what does it reveal?

Mr. Iyer is anchored to the 52-week high of ₹500, ignoring that earnings have halved. The adviser should move him toward valuation based on current earnings and fundamentals, rather than a past price reference. Encouraging a purchase because the price is below the old high would reinforce the anchoring bias.

  1. AHe is anchored to the past high; the adviser should redirect him to valuation based on current earnings and fundamentalsCorrect
  2. BHe shows regret aversion; the adviser should encourage immediate purchase at ₹400
  3. CHe shows mental accounting; the adviser should treat the stock as a separate portfolio
  4. DHe shows herd behaviour; the adviser should follow market consensus

Explanation

Judging cheapness against a past high ignores that earnings have fallen; this is anchoring. A good adviser reframes the decision around current fundamentals and intrinsic value. Encouraging a purchase simply because the price is below the old high would reinforce the bias.

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