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ACCA Strategic Professional · Advanced Audit and Assurance (International) · Advertising, tendering, and obtaining professional work and fees

Dunmore LLP is preparing a website page. Draft wording says: 'Unlike other firms in our city, who often cut corners on audit work, Dunmore delivers thorough audits.' Which is the most appropriate assessment under the IESBA Code?

The wording is unacceptable because it disparages other firms and makes an unsubstantiated comparison. The Code requires professional accountants not to make disparaging references to the work of others when marketing, and avoiding named firms does not remove the implied criticism.

  1. AAcceptable, provided Dunmore can show its own audit inspection results are good
  2. BUnacceptable, because it disparages the work of other professional accountants and implies unsupported comparisonsCorrect
  3. CAcceptable, because the statement does not name any specific firm
  4. DUnacceptable only because websites may not be used to market audit services

Explanation

The Code's marketing provisions prohibit making disparaging references to, or unsubstantiated comparisons with, the work of others. Not naming a firm does not cure the implied criticism of others. Websites are a permitted medium, so option four is wrong.

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