ACCA Strategic Professional · Strategic Business Leader · Enabling success: disruptive technologies
Elmstead Hospitals plans a big data programme combining patient records, wearable-device data and external research. The CEO wants it to deliver sustainable competitive advantage. Which action BEST ensures that the programme creates strategic value rather than simply accumulating data?
The best action is to define the business questions and decisions that analytics must support, backed by governance covering data quality, ownership and access. This aligns the programme with strategy and controls risk, whereas buying storage first, creating departmental silos or outsourcing everything does not build sustainable advantage.
- ABuying the largest possible data storage capacity before defining uses
- BDefining the business questions and decisions the analytics must support, with governance over data quality, ownership and accessCorrect
- CAllowing each department to build its own separate data sets to preserve autonomy
- DOutsourcing all analysis and ignoring in-house skills development
Explanation
Value comes from linking analytics to strategic decisions and ensuring data is accurate, owned and securely accessible, which is especially important for health data. Buying capacity first, creating data silos or relying entirely on outsourcing do not build lasting capability or ensure data is used to inform decisions.
Did you get it right without looking?
One question tells you little. A timed set on Enabling success: disruptive technologies shows your real accuracy, how long you take and where you lose marks.
More Enabling success: disruptive technologies questions
- Halden Retail, a mid-sized chain, wants to launch an online loyalty app within weeks. It has no spare data-centre capacity and wants to rent…
- Calder Bank wants to use big data to offer personalised loan pricing based on customers' social media activity and location history. The boa…
- Kestrel Retail plans to replace its call-centre first-line staff with an AI chatbot. The change would remove 120 jobs and employee represent…
- A music publisher's board is analysing why streaming platforms displaced its physical media business. The streaming model offered unlimited …
- Harbourline Logistics, a shipping group, is considering a blockchain platform shared with ports, customs agencies and insurers so that every…
- Zentara Logistics uses software robots to copy invoice data from supplier emails into its accounting system. The task follows fixed rules, u…