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ACCA Strategic Professional · Strategic Business Leader · Concepts of strategy

Halden Foods' board approved a five-year plan to enter three Asian markets, set budgets and milestones, and has implemented it exactly as written with no material changes. In Mintzberg's terms, which type of strategy has Halden realised?

Halden has realised a deliberate strategy. In Mintzberg's model, a strategy is deliberate when the intended plan is carried out essentially unchanged, so intention and outcome match. Here the board planned the market entries and implemented them as written, with no material departures from the plan.

  1. ADeliberate strategyCorrect
  2. BEmergent strategy
  3. CUnrealised strategy
  4. DUmbrella strategy

Explanation

A deliberate strategy is one where the intended strategy is realised in full. Halden planned the entry and carried it out unchanged, so intended and realised strategy match. Emergent strategy would involve patterns arising without, or despite, prior intention.

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