ACCA Strategic Professional · Strategic Business Leader · E-business: value chain
Harbor Foods, a traditional grocery wholesaler, builds an online portal where independent restaurants order directly from its warehouse, replacing telephone orders. Which e-business relationship category does this primarily represent?
The portal is business-to-business, because a wholesaler sells to restaurants, which are themselves businesses. It would be B2C only if individual consumers were buying, and the other categories involve peers trading or government customers, which are absent here.
- ABusiness-to-consumer (B2C)
- BBusiness-to-business (B2B)Correct
- CConsumer-to-consumer (C2C)
- DBusiness-to-government (B2G)
Explanation
Both the seller (wholesaler) and the buyers (restaurants) are businesses, so the portal is B2B. B2C would apply only if sales were made to individual end consumers. C2C involves individuals trading with each other, and B2G involves public bodies as customers.
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