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ACCA Strategic Professional · Strategic Business Leader · Big data and data analytics

Harbour Retail plc holds customer purchase records in separate systems owned by marketing, finance and logistics. Each department defines 'active customer' differently, so board reports on customer numbers conflict. The board wants one agreed definition used across the organisation. Which data governance measure most directly addresses this problem?

An enterprise data dictionary with agreed definitions and named data owners is the best measure. The conflict arises from departments defining 'active customer' differently, which is a governance issue, not a capacity, hosting or skills issue, so standardising definitions and ownership resolves it.

  1. AEstablishing an enterprise data dictionary with agreed definitions and named data ownersCorrect
  2. BIncreasing server capacity to process larger volumes of data
  3. CMoving all customer data to an external cloud provider
  4. DTraining marketing staff in advanced statistical modelling

Explanation

The problem is inconsistent definitions across departments, which is a data governance and data quality issue. A common data dictionary with accountable data owners creates a single agreed meaning. Extra capacity, cloud hosting or modelling skills do not resolve conflicting definitions.

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