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CS Professional · CSR and Social Governance · Impact of CSR

Himalaya Cements Ltd runs a skill programme. The implementing agency reports that 90% of trainees are 'placed' but gives no baseline data, no definition of placement, and no follow-up beyond one month. The company relies on this to claim strong impact. Which is the most accurate criticism?

The placement figure is unreliable because there is no baseline, no clear definition of placement and no follow-up beyond a month. Without these, the company cannot show lasting change caused by the programme. Sound measurement needs defined indicators, comparison with the starting position and tracking over time.

  1. AWithout baseline, clear indicators and follow-up, the placement figure cannot reliably show lasting change attributable to the programmeCorrect
  2. BThe figure is invalid only because the agency is not a company
  3. CThe figure is invalid because impact can never be measured in skill programmes
  4. DThe figure is reliable because a high percentage is self-evidently proof of impact

Explanation

Reliable impact measurement needs a baseline to compare against, a clear definition of the indicator, and follow-up to test sustainability. Here none exist, so the figure may reflect short-term or poorly defined outcomes. Option stating impact can never be measured is too extreme, and the agency's legal form is irrelevant to the data quality problem.

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