CMA Final · Strategic Performance Management and Business Valuation · Performance Measurement, Evaluation and Improvement Tools
In the context of benchmarking, a company compares its order-fulfilment process with that of a leading firm in an entirely different industry known for exceptional logistics. This type of benchmarking is best described as:
This is generic or functional benchmarking, because the comparison is with a best-practice process in a firm from a different industry. Internal benchmarking uses units of the same firm and competitive benchmarking uses direct rivals.
- AGeneric (functional) benchmarkingCorrect
- BInternal benchmarking
- CCompetitive benchmarking
- DHistorical trend analysis
Explanation
Comparing a process with a best-in-class firm outside one's own industry is generic or functional benchmarking. Internal benchmarking compares units within the same firm, and competitive benchmarking uses direct competitors.
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