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CMA Intermediate · Operations Management and Strategic Management · Introduction to Strategic Management

In the strategic management process, which of the following activities is carried out first?

Establishing vision, mission and objectives comes first in the strategic management process because they define where the organisation wants to go. Environmental analysis, strategy formulation, implementation and evaluation all build on this direction, so evaluation and resource allocation occur later.

  1. AEstablishing the vision, mission and objectives of the organisationCorrect
  2. BEvaluating and controlling strategy performance
  3. CChoosing a strategy from alternatives
  4. DAllocating resources to functional departments

Explanation

The process begins by defining direction through vision, mission and objectives. Environmental scanning, strategy formulation, implementation and evaluation follow. Evaluation and control come at the end, and resource allocation belongs to implementation.

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