CS Professional · CSR and Social Governance · Impact of CSR
Kaveri Agro Ltd runs a water-conservation CSR project in 20 villages. To judge its true effect, the evaluator also studies 20 similar villages with no project and compares changes in groundwater levels in both sets. What is this method called?
This is the control or comparison group approach. By comparing groundwater changes in project villages with similar villages without the project, the evaluator separates the effect of the intervention from background changes that would have occurred anyway.
- AControl group (comparison group) approachCorrect
- BRandom sampling of vendors
- CRatio analysis of CSR spend
- DCost-plus budgeting
Explanation
Comparing project villages with similar non-project villages isolates the change caused by the project from changes that would have happened anyway. This is the control or comparison group approach. The other options are not evaluation designs for attribution.
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