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CS Professional · CSR and Social Governance · Contribution of Non-Corporate Entities in Social Governance

Kavita starts a social enterprise training rural women in handloom weaving and sells the products online. She wants to measure whether the programme truly changes lives, not merely count items sold. Which measure is most suited to her purpose?

Kavita should use social impact indicators, such as change in women's household income and sustained employment after training. These capture outcomes for beneficiaries. Counting looms, website visits or turnover only tracks inputs or activity and cannot show whether lives have actually improved.

  1. ATotal number of looms purchased
  2. BSocial impact indicators such as change in women's household income and employment retained after trainingCorrect
  3. CNumber of website visits
  4. DGross sales turnover alone

Explanation

Impact measurement looks at outcomes for beneficiaries, such as income change and sustained livelihoods. Looms bought, visits and turnover are inputs or activity measures that do not show change in lives.

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