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ACCA Strategic Professional · Strategic Business Leader · Concepts of strategy

Marlowe Foods, a family-owned bakery chain, is reviewing its business. Its directors discuss where the firm stands today, which strategic options it could pursue, and how chosen options will be put into effect. Under the Johnson and Scholes framework, which element covers the analysis of the environment, resources and stakeholder expectations that precede any choice?

Strategic position is the element that examines the environment, the organisation's strategic capability, and its purpose, culture and stakeholder expectations. It comes first, as it establishes where the organisation stands before options are generated in strategic choices or implemented in strategy into action.

  1. AStrategic positionCorrect
  2. BStrategic choices
  3. CStrategy into action
  4. DStrategic control

Explanation

In Johnson and Scholes, strategic position covers the environment, strategic capability, and the purpose, culture and stakeholder expectations. Strategic choices deal with options and directions, and strategy into action deals with organising, enabling change and implementation. Strategic control is not a separate element of the framework.

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