ACCA Strategic Professional · Strategic Business Leader · E-business: value chain
Marlowe Retail operates a large store chain. It plans to let suppliers access its point-of-sale data and replenish stock automatically, with suppliers owning the inventory until sold. The CEO says this will move it from a push to a pull supply chain. A consultant is asked to assess the claim. Which statement is most accurate?
The claim is right. Replenishment triggered by actual point-of-sale data is demand-driven, which is a pull approach, and supplier-owned inventory until sale shifts holding costs and obsolescence risk upstream. Physical stores and use of electronic data interchange do not prevent a pull system.
- AThe claim is wrong, because sharing sales data keeps the chain push-based since suppliers decide quantities
- BThe claim is right only if the retailer stops selling through physical stores
- CThe claim is right, because replenishment is triggered by actual sales rather than forecasts, and supplier-owned inventory shifts holding cost and risk upstreamCorrect
- DThe claim is wrong, because pull systems cannot use electronic data interchange
Explanation
Pull supply chains are triggered by actual demand. Using point-of-sale data to trigger replenishment achieves this, while vendor-managed, consignment-style stock moves holding costs and obsolescence risk to suppliers. Store format is irrelevant and pull systems readily use EDI.
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