CMA Final · Strategic Cost Management · Pricing Decisions and Strategies
Meenakshi Fabrics makes a shirt with total unit cost of Rs 400 at normal volume. Management follows a cost-plus pricing policy that adds a mark-up of 25% on total cost. What is the selling price per shirt?
The selling price is Rs 500, because a 25% mark-up on a total cost of Rs 400 adds Rs 100. Treating 25% as a margin on sales would wrongly give Rs 533, since the policy states the mark-up is applied to cost.
- ARs 475
- BRs 500Correct
- CRs 520
- DRs 533
Explanation
Mark-up on cost means price = 400 x 1.25 = Rs 500. Rs 533 comes from treating 25% as a margin on selling price (400/0.75), which is the wrong base. Rs 475 and Rs 520 are not derived from the data.
Did you get it right without looking?
One question tells you little. A timed set on Pricing Decisions and Strategies shows your real accuracy, how long you take and where you lose marks.
More Pricing Decisions and Strategies questions
- Gujarat Polymers has spare capacity and receives a one-off special order for 2,000 units at Rs 90 each. Variable cost is Rs 70 per unit, fix…
- Sunrise Pens Ltd. has a variable cost of ₹60 per unit and fixed costs of ₹4,00,000 for the year. It plans to sell 10,000 units and wants a m…
- Under target pricing, Pushpa Electronics expects a market price of ₹800 per unit for a new gadget and requires a profit margin of 20% on sel…
- Aadhya Foods Ltd. faces demand where price elasticity is constant at -3. The marginal cost of its product is ₹90 per unit. Using the margina…
- Kaveri Appliances wants a 20% return on capital employed of Rs 15,00,000 for a product line. Annual volume is 30,000 units with total cost o…
- Ganga Foods launches a new snack using penetration pricing. Which situation most strongly supports choosing penetration pricing over skimmin…