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CSEET · Economic and Business Environment · Entrepreneurship Scenario

Meera, an aspiring entrepreneur, has found an idea that seems attractive. Before committing funds, she tests whether it is genuinely a viable opportunity. Which assessment is most appropriate for judging the opportunity itself, as distinct from planning how to run the business?

Meera should check market size, customer demand, competition and likely profitability. These factors show whether the idea is a viable opportunity. Branding, leave policy and furniture choices are operational decisions made after viability is established, so they do not evaluate the opportunity itself.

  1. AChecking market size, customer demand, competition and likely profitability of the ideaCorrect
  2. BChoosing the colour scheme and logo of the brand
  3. CDrafting the employee leave policy
  4. DSelecting the office furniture supplier

Explanation

Opportunity evaluation tests feasibility: size of market, demand, competition and profit potential. Branding, leave policy and furniture are operational or later-stage decisions, not tests of whether the opportunity is viable.

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