CS Professional · Environmental, Social and Governance (ESG) - Principles and Practice · Green Initiatives
Meera Foods Ltd's board reviews its sustainability performance using the triple bottom line approach. Which set of measures does the board need to consider?
The triple bottom line requires the board to look at profit, people and planet, meaning economic, social and environmental performance together. It extends measurement of success beyond financial results alone, so the other combinations such as marketing mix elements or shareholding categories are incorrect.
- AProfit, people and planetCorrect
- BProduction, price and promotion
- CProfit, penalty and prosecution
- DPromoter holding, public holding and preference capital
Explanation
The triple bottom line evaluates performance on economic (profit), social (people) and environmental (planet) dimensions. The other sets are unrelated to this framework, and the marketing mix is a different concept.
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