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CA Intermediate · Financial Management and Strategic Management · Strategy Implementation and Evaluation

Rohan Pharma's board reviews performance using four lenses: financial results, customer satisfaction, internal business processes, and learning and growth of employees. Which strategic evaluation tool is being used?

The tool is the Balanced Scorecard. It evaluates performance from four perspectives: financial, customer, internal business processes, and learning and growth. This gives a broader view than financial measures alone, unlike BCG, SWOT or value chain analysis, which serve other purposes.

  1. ABalanced ScorecardCorrect
  2. BBCG matrix
  3. CSWOT analysis
  4. DValue chain analysis

Explanation

The Balanced Scorecard measures performance through four perspectives: financial, customer, internal business process, and learning and growth. The BCG matrix classifies business units by market share and growth. SWOT and value chain analysis are analytical tools for strategy formulation, not these four performance lenses.

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