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ACCA Strategic Professional · Advanced Performance Management · Non-financial performance measurement

Tamsin Pharma has the strategic objective of becoming the leading supplier of generic medicines through faster product development. It wants measures on its scorecard that are linked to strategy rather than simply listing existing KPIs. Which approach best achieves this?

Measures should be derived from the strategic objectives in each perspective and linked by cause-and-effect, as shown on a strategy map. Merely regrouping existing KPIs, using easy data, or copying competitors does not translate Tamsin's own strategy into measurable terms.

  1. ASelect measures for each perspective by deriving them from strategic objectives, and show the cause-and-effect links between them, for example via a strategy mapCorrect
  2. BKeep all existing KPIs and group them under the four headings
  3. CChoose only measures that are easy to collect from the existing ledger system
  4. DUse identical measures to those of the main competitor to allow benchmarking

Explanation

The scorecard is a strategy translation tool, so measures must derive from objectives and be linked through cause-and-effect, as a strategy map shows. Simply regrouping KPIs, choosing easily collected data, or copying a competitor's measures does not tie them to Tamsin's own strategy.

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